The fact is very obvious that among the most important people of today’s generation is the late Steve Jobs. Suffice to say, because of his brilliant mind, Apple has become what it is right now. This amazing man carried out a unique approach in every aspect he tackled. Thus, entrepreneurs, particularly the internet marketers should learn from his modus operandi, personality, everything that has something to do with Steve Jobs.
It is not only the Apple fanatics, or the technology geeks who should learn from him, anyone can learn from him. Below are some of Steve Jobs’ very essential internet marketing lessons. Those who are planning to dominate the World Wide Web must check these facts. Learn from one of the greatest and brilliant men the world had.
Important online marketing lessons that should be considered:
Focus on one thing at a time (Avoid Confusion)
Going back to the year 1997, couple of months before Steve Jobs rejoined the Apple Company, he said that the primary reason behind the inability of Apple to attain real success was the fact that the company, as well as its creative team are focusing on a myriad of aspects, all at the same time.
According to Steve Jobs, among the keys in order for internet marketing to succeed is to focus on one thing at a time. Thus, internet marketers should initially speculate what they think may leverage their business niche, and focus to that matter only. Set aside first the other “may-seem-useful” techniques. Each company is unique, thus, not all techniques may work for all kinds of companies.
1 Picture is Useful than thousands of Words
Steve Jobs was very aware of this key element, which is why he enacted Apple to use only few pictures, less words, yet very enticing, in their ads. Try to search for Apple advertisements, whether print media that were introduced in the late 1980’s, or its ad campaigns about electronic media. Apple indeed used few words, and focused more on pictures and videos.
What’s the point? It is due to the fact that photos or images can have a stronger impact on target audience, and these don’t stress out viewers. Internet marketers can maximize their marketing efforts by using video marketing, infographics, and other techniques that involve photos and videos. After all, photos and videos can go viral within a short amount of time, and viewers can ingest them easily.